From
hands-on
workshops
to
construction
techniques,
WBC
focuses
on
creating
environmentally-friendly
infrastructure
that
serves
communities
while
giving
students
solid
career
preparation.
World
Building
&
Consulting
delivers
technical
studies,
quality
control,
construction
execution,
project
management,
and
professional
training
for
sustainable,
resilient
infrastructure.
They thoroughly analyze each project, maintain strict quality standards, plan resources carefully, and provide hands-on construction oversight while training people in AutoCAD and Revit, ensuring projects are well-planned, properly built, and beneficial to communities long-term.
The
previous
logo
had
two
main
problems.
First,
the
gradient
looked
nice
on
screen
but
didn't
work
well
in
real
world
applications.
Second,
the
wordmark
looked
too
plain
and
didn't
match
the
strength
of
the
symbol.
We didn't want to completely redesign everything since the logo's meaning was solid. So the challenge became: how do we fix these practical issues while keeping the core concept that already worked? We redesigned the brandmark merging concentric rings representing the world, and three shapes pointing upward that stand for strong buildings and WBC's three main focuses: technical education, quality control, and hands-on training. Deep navy, bright blue, and teal paired with white were the colors choosen, using Aventa Variable Regular, Medium and Semibold typefaces. This design appears on all materials from business cards, merchandise, signage, and presentation templates, creating a consistent, professional image.
